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I run a small specialty site that has been up for about three months. I don't expect many sales from the site, but we have made about 100 thus far during testing (prior to bringing an affiliate program up) and have yet to receive a cb.
If you are getting much more than 1%, you better check the product that you offer. Operators comfortable with running 2.5% cbs on their site are operators comfortable with deceiving their customers.
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