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There may be some that shave half your sales and pay 100% on the other half.
I think the prevailing wisdom is that none of it really matters, all that matters is how much you are getting for your traffic. 100% of $25 is still only $25 and if you get one $25 sale with 3,000 uniques that's not better than the guy who pays 25% and converts 3 or 4 sales on those same uniques.
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