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Nice niche!
Niche
1. A position or activity that particularly suits somebody's talents and personality or that somebody can make his or her own.
2. An area of the market specializing in one type of product or service.
3. Place in nature: The role of an organism within its natural environment that determines its relations with other organisms and ensures its survival.
4. A recess in a wall, especially one made to hold a statue.
5. Hollow place: any recess or hollow, e.g. in a rock formation.
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