Even when a town of people are killing each other in a gunfight, the Undertaker is still going to be saying how great business is. For a while. Screw what they say and find something they missed.
Maybe some incentivised deal a sponsor would agree to if you pitch it to them? I dunno, go for it. 90 day join = free sex toy or herbal supplement or something. Have a "store" they can choose some damn thing or other that way they feel in control. There's a free idea for everyone to shit on or run with.
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43-922-863 Shut up and play your guitar.
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