Quote:
Originally Posted by epitome
Will it happening at the supplier level be good enough?
WalMart insisted on selling one gallon jars of Vlastic for $2.97. This left a penny profit per jar for Vlastic. When they asked for a break, WalMart threatened to yank all of their business, which contributed to 30% of their revenue.
Finally, when Vlastic had no other choice but to file bankruptcy, WalMart's response was:
"Well, we've done to pickles what we did to orange juice. We've killed it. We can back off."
Interesting article that you probably won't read because it does not support your views:
http://www.fastcompany.com/47593/wal-mart-you-dont-know |
To be honest, if I wasn't going to read it it would be probably because it was longer than I felt like reading and if Vlasic did not want to do business with Wal-Mart, they did not have to.
Besides, what you are saying is the exact opposite of what that KillerK said was happening (jacking up of the prices).
I did find the part about Levi's interesting because it is a product I support. Unfortunately, they are on their way out so partnering with Wal-Mart makes sense. Look what it did for Harley-Davidson when they sold to AMF.