Originally Posted by epitome

Will it happening at the supplier level be good enough?

WalMart insisted on selling one gallon jars of Vlastic for $2.97. This left a penny profit per jar for Vlastic. When they asked for a break, WalMart threatened to yank all of their business, which contributed to 30% of their revenue.

Finally, when Vlastic had no other choice but to file bankruptcy, WalMart's response was:

"Well, we've done to pickles what we did to orange juice. We've killed it. We can back off."

Interesting article that you probably won't read because it does not support your views:

http://www.fastcompany.com/47593/wal-mart-you-dont-know