Quote:
Originally Posted by baddog
I presume you have examples of that happening in real life.
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Will it happening at the supplier level be good enough?
WalMart insisted on selling one gallon jars of Vlastic for $2.97. This left a penny profit per jar for Vlastic. When they asked for a break, WalMart threatened to yank all of their business, which contributed to 30% of their revenue.
Finally, when Vlastic had no other choice but to file bankruptcy, WalMart's response was:
"Well, we've done to pickles what we did to orange juice. We've killed it. We can back off."
Interesting article that you probably won't read because it does not support your views:
http://www.fastcompany.com/47593/wal-mart-you-dont-know