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Originally Posted by signupdamnit
There used to be no watermarks. So it was never a concern. I think there is a line. Some go as far as to put a giant url on banners. That is really crossing the line I think.
All you can do is either not have the url watermarks (but use a company logo) on affiliate content or else you can allow your affiliates to put their own watermark there to a domain which redirects to their affiliate code. The problem with the latter is what if the affiliate decides they no longer want to use you as a sponsor? I guess a possible way around that is for you to own the domain.
For an affiliate this is definitely something to pay attention to I think. 1% of all impressions is pretty big. You need all you can get these days.
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The only sponsors who wouldn't care about watermarking their content are ones with non exclusive, over-saturated DVD content. Without trying to sound like a dick good luck selling those types of products.
Part of watermarking is branding and protecting the content, which affiliates benefit from as well if they are using the keywords to identify the content. It's like having a store that sells "soda" or "pop", without selling Coke or Pepsi. The money put into building strong brands benefits all.
It's been discussed countless times over the years the sacrifices that both sponsors and affiliates make to get sales. And the countless ways that sales can be lost (or gained) by affiliates.
Now is the time to work harder. Pick up traffic that others have let slip.