Originally Posted by TheSquealer

We are not talking hot people at a gym - which has zero impact on sales and getting people in the door, selling personal training and memberships and so on. You are really missing what I am saying about the signs. Zero clue. They do it because IT WORKS BEST. Not because "it works to some degree". Simplicity. Clearly addressing a want. Clarity. Urgency. An LA Fitness that has a monthly revenue goal of 300,000.00 isn't just doing random shit. They are doing exactly what works.

And right... all ads work to some degree. You might get 1 phone call per 1000 flyers. You might get zero calls. You might get 100. Depends on exactly how good you are at it. ;) I don't sit around thinking i'm awesome or throw up my arms with the logic that "all ads work to some degree" and leave it up to God. I measure. I test. I tweak. I measure more. I test more etc. I know exactly what works best.