All ads work just to different audiences.
I have run ads for ten years and for different business' they all work just to different degrees however the best is referral business...same applies to the gym. on the other hand if you hire hot people to work at the gym it will do more then any paid advertisement. same with models
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Originally Posted by TheSquealer
I own a gym and this is standard marketing. I would tell you from million+ flyers worth of experience that the most effective message is the clearest one that speaks to the wants/needs of the audience. Not the prettiest. The prettiest will fail every single time. This is why you have 10,000,000 gyms in the USA like LA Fitness with a paper sign out near the road "Summer family specials - last day..." kind of thing. The message and sense of urgency of the cheap paper sign thats handmade and poorly done is more powerful in getting people to stop and walk in the door than the 10,000,000 facility and 100,000.00 sign.
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