GoFuckYourself.com - Adult Webmaster Forum - View Single Post - Flyer draft for model scouting in LA and NY. What do you think?

TheSquealer · 07-29-2013, 04:58 PM

Personally, i would say the most effective marketing message is one that the intended audience can look at, instantly understand and instantly make the decision "i want that".

The most important concept to understand is that you are having a conversation with them and guiding their thoughts to a conclusion (call to action). Not presenting information. You can't speak. They are having an internal dialogue "what is this, is this for me, what do i get, what do i need to do..." and you have to be an active participant in that conversation and answer the right questions in the right sequence and solidly capture their interest by the time they get to the CTA.

There is nothing there for the intended audience to say "i want that" to. I don't recruit models and i haven't played with this.... but what does a model look at and instantly think "i want that" to? Fame? Money? Sex? In other words, "Make 500.00 per hour" as a headline ("Oh.. i want that... what is this..."), followed by a subheading to add clarification and any additional text below... guiding them through to the phone number/call to action.

It is all about how many qualified people call. Not how nice it looks, not how artsy it is etc. The retarded girl is not thinking "that's pretty"... she's thinking "i need money right now, so yeah, i'm interested"

I own a gym and this is standard marketing. I would tell you from million+ flyers worth of experience that the most effective message is the clearest one that speaks to the wants/needs of the audience. Not the prettiest. The prettiest will fail every single time. This is why you have 10,000,000 gyms in the USA like LA Fitness with a paper sign out near the road "Summer family specials - last day..." kind of thing. The message and sense of urgency of the cheap paper sign thats handmade and poorly done is more powerful in getting people to stop and walk in the door than the 10,000,000 facility and 100,000.00 sign.

HEADLINE (easy to read at a glance and the person thinks "i want that")
Subheading (clarifies headline - builds value/urgency)
Body with limited and info that only adds value/clarification to the headline - not wandering text thats not overly relevant to the message or reader but rather "easy money, fun work, professional people" kind of thing.
Call to action.

07-29-2013, 04:58 PM
TheSquealer Mayor of Thneedville Industry Role: Join Date: Oct 2004 Posts: 25,616	Personally, i would say the most effective marketing message is one that the intended audience can look at, instantly understand and instantly make the decision "i want that". The most important concept to understand is that you are having a conversation with them and guiding their thoughts to a conclusion (call to action). Not presenting information. You can't speak. They are having an internal dialogue "what is this, is this for me, what do i get, what do i need to do..." and you have to be an active participant in that conversation and answer the right questions in the right sequence and solidly capture their interest by the time they get to the CTA. There is nothing there for the intended audience to say "i want that" to. I don't recruit models and i haven't played with this.... but what does a model look at and instantly think "i want that" to? Fame? Money? Sex? In other words, "Make 500.00 per hour" as a headline ("Oh.. i want that... what is this..."), followed by a subheading to add clarification and any additional text below... guiding them through to the phone number/call to action. It is all about how many qualified people call. Not how nice it looks, not how artsy it is etc. The retarded girl is not thinking "that's pretty"... she's thinking "i need money right now, so yeah, i'm interested" I own a gym and this is standard marketing. I would tell you from million+ flyers worth of experience that the most effective message is the clearest one that speaks to the wants/needs of the audience. Not the prettiest. The prettiest will fail every single time. This is why you have 10,000,000 gyms in the USA like LA Fitness with a paper sign out near the road "Summer family specials - last day..." kind of thing. The message and sense of urgency of the cheap paper sign thats handmade and poorly done is more powerful in getting people to stop and walk in the door than the 10,000,000 facility and 100,000.00 sign. HEADLINE (easy to read at a glance and the person thinks "i want that") Subheading (clarifies headline - builds value/urgency) Body with limited and info that only adds value/clarification to the headline - not wandering text thats not overly relevant to the message or reader but rather "easy money, fun work, professional people" kind of thing. Call to action. __________________ . Yes, fewer illegal immigrants working equates to more job opportunities for American citizens. Rochard Last edited by TheSquealer; 07-29-2013 at 05:08 PM..