Quote:
Originally Posted by deltav
This is why I think the "anyone can sign up" standard for affiliate programs the past 10+ years is stupid - your brand gets promoted by idiots with no business or marketing savvy, who then do the throw enough shit at the wall & some will stick approach and spam the world with your content.
It becomes the norm in the industry and then online adult becomes synonymous with crap spam sites, the world becomes saturated with all the porn anyone could want, that's just the nature of the free-for-all affiliate system. Even with mainstream afffiliate marketing it's the same. There should be a vetting process - it may have meant sacrificing a few near future sales from those volume-marketing affiliates who wouldn't end up making the cut, but IMO would have been better for the industry in the long term. Too late now tho.
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The problem with this is really it just doesn't match reality. Content saturation today is definitely not usually due to clueless affiliates. It's tubes, forums, and file lockers. In many cases the sponsor themselves put the clips up there. In one program which recently shut down I noticed a big tube had the #1 spot in Google for their paysite name (the actual site was #2) and tube with the #1 spot looked to have what appeared to be 300 five minute clips submitted by the sponsor. This is actually fairly typical as programs try to move "in house" not realizing that they are only shooting themselves in the foot. First they fail to realize that in doing this it will cause the collapse of the affiliate ratios and the affiliates will move on. Second they fail to see that in the long term it's probably going to destroy their type-in ratios. Then they are out of business when costs exceed profits.
To say that some affiliate putting up 20 1 minute clips which you gave them is saturating your content when there are tubes out there with every full scene of yours (not you personally) only shows further what some sponsors think of affiliates these days and why it's a bad move to depend on the model. Affiliates have turned into the whipping boy who gets no respect and is always to blame. It's no wonder they are an endangered species in adult as they move on to other things.
As for business or marketing savvy it's really quite numerous considering what this industry has done to itself. And that's mainly been from the top-down. Short term greed, ignorance and stupid. Grab all the money you can and get out was pretty much the name of the game. Really. I know you don't like to do it but spend some time reading some history on here. It's crazy all the people who have come and gone and what happens over and over again. This is very little business savvy here. The industry has a history of frat boys with hookers and blow being in charge. Most of them left after they did all the damage leaving us to deal with it. A few of them stick around still to play the king. That's kind of the whole problem.