Easier and cheaper to create a white label.
Mine is
chat.bestfreecamgirls.com It is a chaturbate label.
Have the girls do promos and do work when they can. I see alot of Eastern European girls showering and exposing themselves outside. Easier to use someone else's established platform. Have the girls create nonude videos on youtube to draw folks to your whitelabel.
If it works, Proceed to build your own site. This way you don't waste money on hosting, bandwidth, and software.