Laugh all you like, Ling came to the UK with nothing not much more than 15 years ago, now leases something like £35 million worth of cars a year and was on Dragon's Den amongst other achievements like displacing the businesses of well established car dealers in a male dominated industry.
So successful is her web strategy that she has people outside the UK talking about her website if only to poke fun at it.
http://www.startupdonut.co.uk/startu...ublicity-queen