07-16-2013, 06:10 AM
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Raise Your Weapon
Industry Role:
Join Date: Jun 2003
Location: Outback Australia
Posts: 15,601
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Ad Networks to Bite Pirates
Quote:
Google, Yahoo and six of the nation's largest ad networks have committed to a set of best practices aimed at stopping online piracy and counterfeiting by cutting off the flow of ad revenue to rogue sites.
Broad adoption of the guidelines comes one month after the White House released its strategic plan on intellectual property enforcement and renewed a push for private industry to take voluntary actions to reduce online infringement.
Besides Google and Yahoo, the ad network owners that agreed to adopt the best practices include 24/7 Media, Adtegrity, AOL, Condé Nast, Microsoft and Spo***hange.
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http://www.adweek.com/news/technolog...-piracy-151166 |
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