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Funny, a LOT of Damian's "design tips" I use myself. I've discovered them over the years, from when I started designing in Notepad for God's sake. LOL I disagree tho with only 1 point (all others he mentioned are pretty much on my tours, my newest ones, tho I do need to swap out some jpgs for text):
I think the Epoch join form, as is, is better than any customization. I feel the same about CCBill's join forms. More specifically, what I mean is DO NOT make the Epoch or CCBill join form (hosted on their servers) look like your tour/your own Join page. Why? Because I've seen some NASTY ugly examples of people putting banners, changing this or that, and it fucks up the "familiarity factor" of seeing those "standard" Join forms.
(I did "re-design" my own CCBill forms but not by inserting banners, etc). While I do think some surfers like to feel they are on the same site when they click from your site to Epoch/CCBill surfers ALSO want to feel like they're being taken to a professional page. So play around with it but I would advise NOT to customize the Epoch/CCBill forms just yet, leave that for last. If you improved the other design factors mentioned here first your sales would improve dramatically (I feel). Once they are done you can A/B test the re-designed Epoch/Join forms.
Two cents - and best of luck!!
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