Originally Posted by DamianJ

I'm confused as to why you would want to use an image rather than a font that google can't read. Is it some anti-seo thing?

You can put lots of branding on your payment page. Just speak with Epoch. Doesn't need to be an adult image, just something that makes the surfer think they are on the same site.

If you don't think your site has a brand, maybe you should think about getting one. Nothing to do with widespread appeal, it's just a basic marketing concept. Logo, logotype, consistent H1, colours etc.

Why not have the trailer viewable? You are selling videos, right, so show some videos? If you want to sell someone something you really need to show it to them.

How much traffic did you throw at the test, and what did you use to test? I really find it VERY hard to believe that sending traffic straight to an ugly payment page with one price converted better than a prepayment page with options and sales text...Maybe your prepayment page was bad?

And I was looking for a big obvious call to action button, not text.

There is a great design book called Don't Make Me Think. It's on amazon. If you are going to carry on trying to do it yourself, buy the book. I shouldn't have to LOOK to find a join button, it should be screamingly obvious.

Anyway, hope you implement a few of those changes and your conversion goes up.

I'd recommend optimizely.com for testing them. OR if you want free, then GA experiments.