Quote:
Originally Posted by MisterPeabody
Thanks for the compliments - and the offer of "help" (whatever i could do) is always open. 
I haven't tried micro-payments but my feeling is this after I've played around with price points and SMS billing (which is similar to micro-payments in that a surfer can join via phone, pay per minute, etc). What i found, for MY sites, is that given the choice between buying a Membership for $30 (average) vs. paying $1 (or $0.10 or some very tiny price) the surfer will take the cheaper option, join, look around then cancel in 10 seconds. LOL So what would've been $30 ended up being $1 (or less).
The number of transactions did not go up but remained the same, only my revenue went down. So since I'm offering such a unique product/presentation, have tons of Bonus content for added value and being a small company that cannot absorb PPS-type deals or micro-payments I keep my prices relatively high. People will pay more if they perceive the product is worth more; lowering prices or adding micro-payments is, in my opinion and for MY company, shooting yourself in the foot (or leaving money on the table, use whatever cliche you like). |
I think whenever a surfer sees a $1 paysite price they are conditioned to cancel as soon as possible to avoid the typical $80 in full membership and cross sale charges which would normally follow.
True micro-payments and where that kind of thing is not a concern (or even really possible) would probably show different results.
I agree with you though for what we have now. I always used to hate it when a great site did $10 memberships because I knew I would usually never make as much as I did when they were $30.