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Any changes with link campaigns or site structure in the time between the spike and the culling?
It's such a small window and since the site is new might it be possible that Google put you in for a couple keywords and then cut you based on your Time On Site and bounce rate values for the given terms? Is the site a site which retains surfers and satisfies them or is it like a skim and popup hell? For the terms you were getting the traffic surge on were they relevant and the best terms for the site or was it some freak things and not a very good fit anyway with a very general term?
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