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Brick 'n' Mortar stores attract people with money willing to spend it precisely because most are designed to make the average consumer's experience simple and pleasant. The less the shopper is distracted or annoyed, the more likely he will grab something from a shelf and end up paying for it in the checkout line.
What would be decent ratios are going to be shit if the Brick 'n' Mortar equivalent of your website is a fucking carnival funhouse.
If your online stores are built to reflect the type of shopping experiences available offline, you will have no problem making sales ..... even with Peabody type products.
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