|
The #1 problem here is MARKETING INTELLIGENCE. Because honestly here's what I feel:
Give ME a watermarked, 2 min clip that gets sent out to 10,000 affiliates and I - ME - I will still make sales. This is how confidant I am in my own bullshit. LOLZ!!
Seriously tho: water is free, people still buy it in droves. Porn is free? Great - then why do they buy my shit? Ratios ain't what they used to be, sales ain't what they used to be - fine. But I am still MAKING SALES. So I believe - rightly or wrongly - that I could make sales with over-saturated Brazzers/Reality Kings content if I wanted to.
How? Marketing - when a surfer hits your site you, the Webmaster, are now assuming he's "seen it all, he only wants free, he's just looking, he won't buy..." But these are all LIMITING BELIEF SYSTEMS and turn out to be self-fulfilling prophecies. Let's break it down and make it super-simple:
The surfer CAME TO YOUR SITE. He clicked a link, he typed in a URL he clicked a banner, SOMEhow HE CAME TO YOUR WEBSITE. For however long he is there - 5 seconds, 30 seconds, 2 minutes, 10 minutes, - YOU are now responsible to SELL HIM SOMETHING. He's seen it all before, you say? Then why the fuck did he even bother to visit your website in the first place? He's horny NOW so maybe, after seeing it all before a million times, he's ready to buy NOW. From YOU. That's your ONLY job: sell him something NOW, while he's on your website. He may come back (bookmarker), he may click on that link again to get there, or he may never visit again so SELL HIM SOMETHING NOW.
He left your website without buying, you say? DO A BETTER JOB OF SELLING HIM WHILE HE'S ON YOUR WEBSITE. He'll never buy, you say? THEN WHY DID HE BOTHER TO COME TO YOUR WEBSITE IN THE FIRST PLACE? "he's just looking, he doesn't know it's a paysite, he's just fucking around...." Excuses. ONCE HE IS THERE you MUST do a better job of capturing his attention, keeping him there and making a sale.
How much 'window shopping' do YOU do in 'real life"? Hmmm? How many stores do you wander into, look around, then wander out without buying something? Would you visit 50 stores in a day and do this? Maybe some do but most do not. MOST will buy SOMEthing SOMEwhere at one of these stores otherwise THEY WOULD NOT BOTHER ENTERING THE STORE.
So we're ALL overthinking this here folks. When the customer is IN YOUR STORE (on your website) the ONLY person responsible AT THAT MOMENT IN TIME is YOU and YOUR MARKETING SKILLS. Sponser content notwithstanding, type-ins notwithstanding - he's there NOW so sell to him.
Really, at the end of the day, what I just laid out above is the whole ballgame. Anything else is just excuses. Ask Evian or Poland Springs, those companies know what I'm talking about.
|