Quote:
Originally Posted by signupdamnit
The problem is let's say a banner and text link above the video gets 1.5% ctr and let's say 1% will just type it in. All things being equal as an affiliate I just lost 40% of the revenue I actually send because the surfer typed it in and my affiliate code wasn't set.  You might also say that people who type in an url manually are more motivated and mroe likely to do a purchase.
It is what it is (annoying cliche alert) but it helps explain some of the conversion ratio differences between sponsors and affiliates. |
Agreed, but it's not as huge as you might think. Instead of looking at what you're losing, look at what you're gaining, by using the sponsors content. The outcome is *exactly* the same whichever way you look at it, except you don't feel hard done by, because there's nothing to feel hard done by about
As for the losing 40% - well, you gained 60% because without that content, you'd have no page/site/video/whatever to show the surfer, submit your gallery, rank your blog, whatever...