Quote:
Originally Posted by MisterPeabody
It's the 4th of July so I'm being anti-British for one day so take that into consideration. LOL But to your point:
Then what you're talking about is CTR. If you have 100k hitting YOUR website - BTW, DO you have 100k uniques to send ANYwhere? Just asking - and you're getting a 0.75% CTR then you would be sending less than 1k hits and then you would be correct in your negative assumptions.
BUT:
that's assuming a 0.75 CTR. With my content/promo tools I see these CTRs:
Tubes (does depend but averaging them altogether): 2.50
Blogs: 3.50
TGPs: 2.75
Banner clicks (advertising on tubes): 2.40
Bnnaer clicks (advertising on non-tubes): 2.25
So let's double your 0.75 CTR and get a whopping 1.5 CTR (still way below my averages). Then you'd send about 1500k uniques, yes? Realistically that's 3 sales, maybe 4-5. It would depend on your traffic (is it coming from searches? Tubes? Bookmarkers? Loyal readers of your Blog? Etc).
Not having seen your sites it's impossible for to tell how many clicks an ad or video or gallery of mine would get but as I said, having over 1000 affiliates now and having been in business for 4 1/2 years, I can tell where my sales are coming from and they are indeed coming from tubes, blogs, TGPs, ad buys and others.
Also i would honestly say: IF you have 100k uniques to send somewhere then you should be making much more than 1-5 sales with that traffic. If you're promoting Brazzers, BangBros, etc then a 1:20k would be normal these days. LOL
CTR can be maddening - you get 100k visitors (or views on tubes, or gallery views, or whatever) and yet only see 1k-ish going to a moneymaker. The numbers are indeed staggering and I would understand wanting to do something else with that traffic. But having said that, cams and dating can be tricky, Sponsers are closing shop/playing games....I do understand how difficult it is.
But last thought here: the alternative for affiliates is to give up on paysites, to focus on cams and dating companies until there are few of THEM left that are profitable. I truly believe things change and we will will see a return to strong paysite sales in the near future. The tube model cannot sustain itself and generational turnover will keep things interesting.
Ok, time for hot dogs, baseball, apple pie and good ol' fashioned AMERICAN HEDONISM on our Birthday. Sorry England, no Kings allowed today. :D
|
It's not 100k to send, the example is 100k hitting the affiliate's site. It's a big difference.
0.75% ctr is about what I see per spot with most of the newer sites I work with when I put up paysite banners or links. Admittedly they no longer have prime spots but even with a top header it was pretty bad and near 1%. Also I don't build sites anymore with selling paysites in mind. I don't use sponsor content or if at all it's under 10% sponsor content. They aren't even porn sites technically.
Historically I used to be able to achieve 3% ctr just a few years ago with a couple good spots. But it has fallen and with each additional ad spot added you see diminishing returns.
What is happening these days is that people see it is a spot for a paysite and they don't click because they have no interest in paying. Or if they do click it's to see what to search for in Google to get it for free.
If I do see something getting a great ctr and it's converting I will notice it and try promoting the hell out of it. But that is barely happening anymore for paysites. It's rare.
For cam sites and with cam traffic I'm able to get up to a 20% ctr and convert to 1:20 unique to free still. It's a totally different ball game there. If I make a similar site for paysites which is focused on selling paysite memberships I'm lucky to get a 1% ctr even if it's micro-niche. They don't care to pay for the product. They just don't want it and have no interest. Why should they? They've probably seen it before and it's available for free elsewhere with one or two clicks.
In the very old days you could easily get 10% ctr and 1:200. Yes. The difference was the demand for the product.
Your stated ctr rates are very good. Where is that from and are you only counting the actual clicks definitely from a click on the promo or are you also counting type ins? That's another thing where affiliates tend to get screwed. Most promo materials have the site url all over them. The affiliate ends up getting credit for half the people he or she actually sent. You have to account for these differences when trying to see what the affiliate experience is. If you cut the ctr in half, you just cut the affiliate revenue in half too all other things being equal. All this stuff matters.
I have to go where the money is and where I get the best returns for my time.