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When it comes to new cars you gotta know what the invoice price is and what rebates are offered (some rebates are advertised, others are not). There are online services that give you that info. Rebates are paid to the dealer by the factory so don't let them BS you around with crap like "we're already lowering it this much."
Once you have all that info, leave the dealer some profit ($500-$1000 depending on the car) but stay firm on your price. Walk out if you have to (if you left your number, they'll call you within 24 hours). If you're with your wife, have her play the part of the good guy who wants the car and you play the hardass cheapskate. You walkout, she tells the salesman who stubborn you are and how you've done this before. It's all a game really, heh.
There are quite big sales on certain cars once or twice a year. I've seen $28k cars get slashed to $20k just with the rebates so it's stupid to buy a new car without waiting for these sales.
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