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There was a time where we could embed additional information into movie files, it worked really well actually, until companies started abusing DRM and it turned into something surfers actually hated...
The same is true for pop-ups, it wasn't until the PPC programs started to abuse them that surfers felt they were an annoyance.
Tube sites WILL go the same way, it has already started, what was supposed to be a medium for surfers to get access to free porn clips has turned into a paysite.
Everything that we in the industry have touched in the last 10 years we have fucked up, including the industry itself.
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