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From what I can tell, this is a very new program, which means that the content is probably not used a lot. If there isn't much duplicate content, then this could be great search support for a blog section of your website. I'm pretty sure that this is one guy that built this machine and he works with you to make sure that it is constantly spitting out new content for you.
I've wasted $14.95 on much more useless marketing tools. Seems like it's worth a test.
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