Quote:
Originally Posted by dgraves
I think I started that ball rolling. I've been hearing about seasonal slow-downs for years but couldn't figure out what everyone was talking about so it was just an assumption that it might have been something shady program owners started to explain "seasonal shaving".
Are most of the "seasonal slow-down" threads started by sponsors or affiliates? I'm sure there are sales patterns in any industry for various reasons and if the info is coming from sponsors then there might be something to it but if most of the info is coming from affiliates then that seems odd.
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The Summer slowdown as far as I am concerned has nothing to do with sponsors or affiliates.
In brick and mortar adult biz days, Summer typically did slow down because buyers and producers went on vacations. In many cases the two sides would work in tandem; i.e., the buyer would declare "we are not going to be here for two weeks in July" so don't do any street dates for products during those days. So the producer would work to get stuff in before or right after then go on their own break.
Online doesn't have as radical a seasonal shift because when you get right down to it a surfer doesn't convert necessarily differently in Summer than in Winter, so if the traffic is there so should be the conversions. So what Peabody originally said holds true for us as well. If we work hard to increase traffic and improve conversions then the time of year is less important than the amount of effort we put in no matter what season it is.