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Sadly that's about right. You might even be doing better than the average.
For affiliate sales figure up:
Ctr (click through rate which is basically percentage of impressions of the page versus sponsor link clicked)
Conversion ratio (percentage/ratio of people which buy once they click on a given link)
For most of us in adult who are not sponsors (i.e. we are affiliates) after doing this it takes something like 100,000 - 300,000 pageviews to make a sale. And there can be different ways of defining pageviews and circumstances.
Whatever the case having to display a page 100k - 300k times just to make a $15 to $30 sale is pretty ridiculous and it's just one reason why so many affiliates have left adult. Ever since the porn paysite model crashed it has made it much harder for many adult sites.
Also figure up the worth of a current unique visitor.
Take money you earn on average in cents and divide that number by unique visits per month. This is a key number to be aware of. This how much each unique visitor to your site is worth. You can use the same method as a more accurate way of comparing sponsors or ad networks too.
My advice is to keep trying to sell direct ad space and consider popunders if you aren't already doing that. The popunders might piss off your surfers but you'll probably pick up an extra $100 a month from that. To make better money per visitor consider a bitter niche/industry.
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