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They're losing a lot of money because entertainment options outside the theater are more plentiful, and better in some cases. TV has been so good in the last 10 years. Sometimes a good series is better than a movie.
and the OnDemand is killing them too.
I think Tom Cruise should get a lot of money for making a movie, because there's only one Tom Cruise. Seriously, how many of us could do what he does? It's a lot harder than anyone thinks. But he definitely doesn't deserve to make $20 million a movie, especially when all of these bloated $200 million movies barely break even.
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