I HATE movie theaters. last few times I went was a complete nightmare. people texting or on their phone, talking, etc. its a process to go to the movies, not fun like it was when I was a kid.
Rather, Id easily pay $25 or more to watch the film AT HOME. I'm not sure why this has not been setup yet, but maybe with the next Xbox they can see how many people are in the room and charge you
Plus, this just means the price of VOD will go up and eventually, Redbox will cost you $2 to rent a movie