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Been working on Tumblr for a handful of years now.
Something super important is tags. When you search tumblr.com/tagged/InsertTagHere that only indexes your FIVE tags on a post. If you tag more than five things it will not be indexed, thus not searchable, thus never seen. You can tag more than five tags, sure, but be aware that your sixth and upward tags will not be indexed and serve no purpose to bringing in traffic.
I keep it simple generally. Tag the name of the website, do not use punctuation in your tags (you can but it's pointless). Beware that tags like "sexy", "models", "porn", get flooded out so fast that it's almost not worth it to even bother with that because people probably won't even see your posts in that tag. Get creative and clever.
I used to have an affiliate tumblr with massive success but Tumblr did eventually shut it down, as their T&S state that you cannot use tumblr for making money. Obviously they cannot crack down on everyone so if it happens to you just start over again.
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