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To have a professional attitude and mindset, but also having a site and service that gives me confidence in their ability to deliver what their sales-text promise.
... and to be honest, you fail in most.
It's not about 100% uptime, its about what you do when you have downtime, how you monitor the sites.
Most hosts claim they monitor the servers, when in fact they mostly just see if the server is running, or if they can ping it. This is not enough. Webservers and services can be down, even when the server is still running, and your can ping it.
Another thing I don't like, is resellers who claim they run a hosting company.
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