Originally Posted by PR_Phil

I forgot 1 thing, never compare today to yesterday.

always compare a Friday to a Friday, or a day of the month like the 24th to a day of the month like the 24th of the previous month.

today has nothing in common with yesterday, but generally lots in common with 1 week ago today.

as far as the 24th to the 24th, you are looking at the times of the month when people get paid, or when people's wives see their credit card bills, then obviously there are circumstances to consider like holidays.

there is a bunch of things to consider with respect to the last part. If your demography is primarily women, they prepare for holidays well in advance, so today is a normal day, if your marketing to guys, they don't prepare and are all packing like mad men today. Here is a more important one, in general, guys surf porn all day, at work, then at home, However many of them only purchase when at home, they surf tubes and sites at work, then join in the evening so they can see the full vids in higher quality when they don't have to be wearing pants. Monday is a stat holiday and people have to work today if they want to get paid for Monday when they are not at work. So a lot less guys at home actually joining, but still surfing from work because they don't actually want to be there today!

in the end, like Roald said, shit happens, but before you accept that, you just need to make sure the shit was not your fault, or the fault of anyone who takes a piece of your pie!