Originally Posted by PR_Phil
when having a particularly bad period of time, there are a few things I check for, and generally in this order.
1) has there been any downtime? check servers and host, see if anything has been down at all during that period.
2) Physically go to a join page and a pay page, make sure all is working.
3) Check real time traffic, see if something is way off.
if the sites have been up during the period, join page and pay pages are functioning fine, and traffic seems normal, I then
4) Check join attempts, has a normal amount of people been trying to join? if the first 3 were fine, but your join attempts were down quite a bit, you have a situation where things just suck, and chances are your join success ratio is not off by much. But, if you have a normal amount of attempts, but no sales, then there is a chance you have an issue, at that point:
5) check your decline reasons, were they because of over limit cards, fake info, or is your processor spitting back an error.
not sure who you process with or where, but back in the day, Epoch had a stat known as "Epoch Ratio" which was just the number of people who attempted to join over those who were successful. When I had a bad sales hour, or hours, or day, it was the first thing I looked at, if the ratio was off (ratio of 6 to 1 instead of 4 to 1) I called them to complain, if the ratio was normal, I looked internally for an issue.
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