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The two most important things in my experience are 1) time and 2) relevant content.
Make sure you have well-formed landing pages with meta descriptions and descriptive text that is visible to users (not just images). Be careful to avoid any "spammy" techniques like keyword stuffing or excessive redirects.
You will probably notice an initial bump in your search engine visibility in the first couple of months - this is there way of introducing your site and gauging user response. If search engines didn't do this, new sites would never be able to rise through the rankings. After that, you will likely sink back down in the rankings - how much depends on that initial push. At that point you will find yourself where the bulk of site owners find themselves as well - hovering somewhere in the middle. This is when it pays to do some marketing to build backlinks and visibility (with AdWords, JuicyAds, etc.).
Don't make too many changes too quickly once your site places in the rankings, but do keep your content fresh. Don't try to game the engines, they've seen it all before. Most importantly, be patient - the time a site has been online is a heavily weighted metric in search engine algorithms.
Good luck!
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