05-07-2013, 05:29 PM
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Just Doing My Own Thing
Industry Role:
Join Date: Jan 2011
Location: London, Spain, New Zealand, GFY - Not Croydon...
Posts: 25,342
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Quote:
Originally Posted by baddog
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Quote:
If you want an object lesson in how journalists can spin a story different ways, look no further than the coverage of Microsoft's plans to update Windows 8.
A front-page splash in the Financial Times screams the software giant is preparing for a humiliating U-turn on key aspects of its operating system as it grapples with customer discontent on a par with Coca-Cola's launch of New Coke 30 years ago - widely considered as one of the greatest marketing disasters of all time.
Meanwhile, the closely watched tech website AllThingsD merely observes Microsoft has confirmed rumours it will update its software later this year but so far has given away little about what the changes will be.
Other media coverage is somewhere between those extremes.
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http://www.bbc.co.uk/news/technology-22439496 |
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