Quote:
Originally Posted by DaveMG
great looking concept
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Really? A confusing site, confusing/busy design, no clear call to action = "great looking concept"? It isn't even clear what the concept is.
http://lifeselector.com/
I was watching Kitchen Nightmares with Gordon Ramsey and this site is analogous to a head chef with an ego problem who is so focused on "look at how great i am" and complicated / bizarre and pretentious dishes, that he can't keep the menu simple and clear, the food simple, the concept clear or provide any consistency anywhere throughout the entire dining experience. But the food "looks great" even though no ones eating in the restaurant and the chef is talking non stop about how amazing he is.
"life selector" - no clear meaning. No one can glance at "life selector" and think "oh, i want that". You have just a few seconds (5-10) for the user to get orientated - for the page to load and for his brain to process where he is, that its where he wants to be and what he needs to do to continue. You guide their thoughts through a silent, one sided dialogue answering their questions in the correct order in a way thats meaningful to them and take them to a logical conclusion. This page gets opened and its a silent dialogue with a schizophrenic artist.
There appears to be an explanation - in a video. Online, that is the same as "hiding information in a video". If the site doesn't make a lot of sense, why would a surfer expect the video to and watch it? A surfers time is precious. Milliseconds count.
There is a graphic "or select a show to get started" which is hidden under a semi transparent layer and is unclickable in Chrome. There is supposed to be a thing called "quality assurance" and these VERY OBVIOUS flaws are supposed to be caught and corrected before launch.. not after complaints.
The site needs a name that makes sense
The site needs a tagline that ties it together
It needs a headline that makes sense to the user - i.e. he glances at it and instantly thinks "i want that"
It needs a subheading that expands on the headline
An informational video tilted sideways and behind another focal graphic element? Really? Triple fail.
It needs a logical layout with information presented in a logical, well laid out manner... all leading to a call to action.
The site is a disaster. You look at it and you're mind just goes crazy darting all over the page because they are not led down the page in a logical, progressive manner to a conclusion.
The language is confusing and inconsistent throughout. It is a "show", an "interactive porn" or "a game"? They do not all mean the same thing. Why the fuck would anyone use so much conflicting terminology to describe ONE thing?
Page 2, again, hiding information in a video - a block that is the same size/shape as the "trailers" (again... why "trailers"? - is it a game, interactive porn? a video... so much inconsistent language). If that is important information - 1) why hide it in a video, 2) why is it mixed in with the content?
Anyway... one could go on and on picking this site apart for being the confusing mess that it is. But as with any project that is ego driven where everyone is sitting around patting themselves on the back all day for a job well done and with the industry's ass kissing sycophant pussies right behind them, very little will likely change.
Design should be driven by testing and data. Not ego and ineptitude.
Reminds me a lot of this painful, seizure inducing fuck story -
http://www.pinkvisualgames.com/
One thing that so few people have ever understood in this business is that clarity is infinitely more important than persuasion.