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Oohhhh Nuc,
You're being hard on the poor boy!
I have always charged for SEO in advance. However, my contracts have always stipulated that there are NO Guarantees of specific ranking. Meaning, TOP 10 or TOP 5.
Unrealistic. I've been doing SEO since Webposition and Fredrick Marckini did the deal for the first extensive "SEO" Guide back in '97.
There's still no guarantees for TOP 10 unless you're doing biz dev or sponsored link shiz.
But, what do I know. Maybe ya can't teach old dogs new tricks!
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