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Remembering back to when we first started using popups, the main comments were along the lines of how great it was we had found another way to jerk the surfer around. Laughs all round. Warps: man, the guy who came up with them was a hero in his own lunchtime.
Face it, the money was so easy then, no-one really counted how it was earned. Then it started getting crazy and people had to justify what they were doing. Enter the magic "I earn 20% extra from consoles".
I'm damn sure sponsors earn off consoles, but maybe the main reason for that is they get so much untargeted traffic ("I want him off my page as fast as possible"). Maybe too, and this is one of the things I don't like living with the suspicion of, sometimes they would rather be selling off their consoles?
But individual webmasters? For most, the console is just a lazy person's tool. I will hit someone with a console if he doesn't click anything at all on a page, but otherwise I work on filtering and on any page the surfers gets the main sell and some options: ie build the console onto the page. I figure have a lot more chance of getting a click on a page someone is already browsing than from a window 90% will close before it gets open properly.
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