Quote:
Originally Posted by wehateporn
One thing I often see is that a seller will include rebills when they tell you the sales, in some cases these will have been building for years, but the sale doesn't include the accounts, so they are keeping those rebills after the sale.
I know rebills do vary a lot by niche, but in my own niche they keep on accumulating, so another year of accumulated rebills makes a very nice difference.
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Anyone in business seriously can tell you down to the penny what each click is worth on their sites. They can also tell you what the avg $$$/RAW and the avg $$$/Unique, what the avg sale is worth over any given period of time. I can tell you what any sponsor sale was worth to us, for example, in any month over the last decade. Understanding your traffic and the sponsors to the point of making educated decisions helps translate this information to a potential buyer.