Femjoy Michael

You got almost all the major steps down.

Also try:
1. Offer one-click upgrade trials in your members area
2. if you have an ad-manager like double-click in your members area, use it to upsell from your other sites (if you have a network)
3. contact your existing paysite partners and offer their members a special price
4. if you are entering an established niche, check out who are promoting your competitors, and contact them, asking if they would like to promote you.
5. watermark the shit out of everything. Good, clean watermarks too. Do not underestimate direct sales from your watermark

If you take a step back to the planning stages of your new paysite, it is important to follow the blue ocean / steve jobs strategy: either enter a market that is underserved and you can offer something 10X better than your closest competitor, or create a new niche. This can help determine where you should be investing your energy and marketing.

For example, extremely niche sites can be highly social, so you would spend more time marketing on reddit, tumblr, twitter, etc, as another GFY member suggested.

You also have the advantage of becoming the price leader which is extremely important. At a certain price level, the reward per conversion, is uesless. In other words, on the demand curve, there's no difference between two price points, so why not go for the higher? If you are setting up a new niche, you can dictate pricing.