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Supz · 03-27-2013, 05:47 AM

I think it depends who you are selling it to. If you are selling it to people who are potential customers. It would not charge for it. If you are selling it to people who are going to take your information and implement themselves. You have to figure out what the information is worth to someone else. What is the possible ROI for them knowing this information.

I have been doing technical seminar for about 5 years. I do some as you say in small conference rooms. That bring in 15-20 people. I pay for breakfast, it costs be about 75 bucks for coffee,bagels, muffins etc. (NYC Prices). Lets say the hole thing, with doing the mailing and buying the food costs be 200 bucks. Thats $10-$15 per lead. The best qualified lead you can possible get. This is pennies. Sometimes I do bigger lunch and learns that cost $30-$45 a person and I can fill up a space with 50-75 people. Again, the best quality leads money can buy. People that you know are interested in what you are selling, have gone out of their way to meet with you. Now when you call back for a meeting it is no longer a cold call. It is a friendly hello. You bought them a meal, they owe you a meeting.

It costs a little more then doing webinars, but I think it is much more effective. My business is local to the NYC area though.

If you are looking to make a business out of being a teacher of subject. Then it is just a matter of what your time & the subject is worth. You don't want to spend time teaching on something and make less then you would implementing the same subject with that time.

If you are looking to do something on a national level. I have a solution where you can teach live through the web to thousands of people over the internet via video. You can create an interface to charge them, and it will save the videos on a youtube style site where you can later sell subscriptions for access to the videos. It is not a cheap solution but if you are at a large scale, charging 1000's of people XX amount of dollars. It will be well within the budget. :-)

03-27-2013, 05:47 AM
Supz Arthur Flegenheimer Industry Role: Join Date: Jul 2006 Location: New York City Posts: 11,057	I think it depends who you are selling it to. If you are selling it to people who are potential customers. It would not charge for it. If you are selling it to people who are going to take your information and implement themselves. You have to figure out what the information is worth to someone else. What is the possible ROI for them knowing this information. I have been doing technical seminar for about 5 years. I do some as you say in small conference rooms. That bring in 15-20 people. I pay for breakfast, it costs be about 75 bucks for coffee,bagels, muffins etc. (NYC Prices). Lets say the hole thing, with doing the mailing and buying the food costs be 200 bucks. Thats $10-$15 per lead. The best qualified lead you can possible get. This is pennies. Sometimes I do bigger lunch and learns that cost $30-$45 a person and I can fill up a space with 50-75 people. Again, the best quality leads money can buy. People that you know are interested in what you are selling, have gone out of their way to meet with you. Now when you call back for a meeting it is no longer a cold call. It is a friendly hello. You bought them a meal, they owe you a meeting. It costs a little more then doing webinars, but I think it is much more effective. My business is local to the NYC area though. If you are looking to make a business out of being a teacher of subject. Then it is just a matter of what your time & the subject is worth. You don't want to spend time teaching on something and make less then you would implementing the same subject with that time. If you are looking to do something on a national level. I have a solution where you can teach live through the web to thousands of people over the internet via video. You can create an interface to charge them, and it will save the videos on a youtube style site where you can later sell subscriptions for access to the videos. It is not a cheap solution but if you are at a large scale, charging 1000's of people XX amount of dollars. It will be well within the budget. :-)