I'm putting together some educational materials around SEM/PPC and other aspects of Internet marketing, as well as a few things on incorporating Facebook and social media into your business, to growing and expanding business with repeat customers.
I find myself helping out a LOT of small and medium sized businesses on things outside of PPC/SEM campaigns, including a pretty good amount of consultants and entry level campaign managers connecting with me to ask for advice or if I have any information to give to them.
So, I'm thinking of becoming "Professor BossKU69" and offering things from small learning seminars to full agency training. I have a few colleagues in the area who do something similar and moved away from campaign management themselves. Recently I've been involved in developing technology to build, manage and even reporting for agencies to use for their clients, so this is just the next step.
With that said, trying to get some feedback from people looking to just learn a little, but what is a good price point for the "entry level" person without being to expensive? I'm thinking maybe $199-$399 a course with materials?
Here are some of the topics:
- Create a basic AdWords campaign & "Internet Marketing" trends
- Setting up AdWords & Bing with basic strategy and implementing conversion tracking.
- Reading and understanding AdWords/Bing reporting along with Google Analytics
- Developing a solid strategy with display ads
- Create mobile and dynamic display ads with unique content
- Benefits and implementation of remarketing campaigns
- Reingaging customers to return and purchase
- Complimenting advertising on radio, TV and print with digital media
- Etc.
Most of these to start will be held in our large conference room, then I'll expand to other cities and rent out conference rooms at hotels. Agency training for the most part is fairly straight forward, but this is more on the consultant/beginner basis, or the person looking to manage their own campaigns in house.
Btw, I am in no way a noob to this field, I've been involved in paid search and online marketing since 2001 working with various SEM agencies and providing campaign management to small $500/mo. businesses to overseeing campaigns of large businesses and Fortune 500 companies.
- OR -
Would you rather buy materials in the form of an eBook and DVD/YouTube videos and learn on your own from $99 on?