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.US is most effective, in my opinion, when the TLD is read as the word "us" -- as in "we belong here" or "this is our site". That doesn't mean it will be easy to rank high in search results when competing in a tough niche. And I would still recommend backing up the Blah.US domain with a corresponding BlahUS.com. All I'm saying is that the brand name can be quite strong with .US in some cases.
If you decide you want to go for a particular .COM but are concerned with the cost involved, I may be able to save you money, by the way.
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