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innovation can go both ways, it can benefit you and the industry, or it can damage it. all depends on the idea in my opinion. ie: traffic trading scripts. i noticed once everyone and their dog started using these in their free sites, conversions dropped dramatically and haven't been the same since. of course conversions seem to drop every year but man, those scripts make for some shitty traffic if you ask me.
anyhow, my little rant aside, new ideas are always needed and yes we all must be able to adapt in order to stay profitable, however sometimes new ideas are all about money today, and not focusing enough on tomorrow.
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