Quote:
Originally posted by Daen
The idea of innovation also applies to diatribes such as this, what Amp has stated here is merely the unimaginative obvious. It could be applied to any business since the start of time and could have been written at any moment in that timeline.
Amp implies that business models need to alter at the speed of thought in order to survive the Internet marketing paradigm, but in case you have not noticed there is no Internet marketing paradigm. Unlike bricks and mortar businesses that have thousands of years of axiomatic practice to draw marketing strategies from the Internet is still the wild Wild West. Why is it that the planets most successful marketing machines , Sony for example, are seemingly terrified of the Internet, and until very recently did not even sell there own products online, now that they do what is it they offer, an off the shelf shopping cart.
So I would suggest not taking Amp?s epiphany at its word but instead keep an eye on the bottom line because it is your pocket book that will ultimately give you your very own set of Internet marketing axioms.
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ummm.... yes, and yet, no.
Let's break it down.
Quote:
Originally posted by Daen
The idea of innovation also applies to diatribes such as this, what Amp has stated here is merely the unimaginative obvious. It could be applied to any business since the start of time and could have been written at any moment in that timeline.
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Yes. It
should be obvious. Even painfully obvious. I didn't write this for those that relate to the obvious. I wrote it for those that don't. To be cliche, "Common sense isn't all that common."
Quote:
Originally posted by Daen
Amp implies that business models need to alter at the speed of thought in order to survive the Internet marketing paradigm, but in case you have not noticed there is no Internet marketing paradigm. Unlike bricks and mortar businesses that have thousands of years of axiomatic practice to draw marketing strategies from the Internet is still the wild Wild West. Why is it that the planets most successful marketing machines , Sony for example, are seemingly terrified of the Internet, and until very recently did not even sell there own products online, now that they do what is it they offer, an off the shelf shopping cart.
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Interesting.... yet flawed. You compare the environment of online porn to the environment of Sony.... a mainstream (non-adult) company, largely centered around tangible consumer goods. Hardly a valid comparison I should think. The strategy Sony uses to market their products is in no way comparable to marketing virtual adult material.
Quote:
Originally posted by Daen
So I would suggest not taking Amp?s epiphany at its word but instead keep an eye on the bottom line because it is your pocket book that will ultimately give you your very own set of Internet marketing axioms.
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I never claimed to be preaching the gospel.... and you're correct in the fact that the bottom line is the final measure. But I think you're overlooking an extremely vast amount of factors between here and there.