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The idea of innovation also applies to diatribes such as this, what Amp has stated here is merely the unimaginative obvious. It could be applied to any business since the start of time and could have been written at any moment in that timeline.
Amp implies that business models need to alter at the speed of thought in order to survive the Internet marketing paradigm, but in case you have not noticed there is no Internet marketing paradigm. Unlike bricks and mortar businesses that have thousands of years of axiomatic practice to draw marketing strategies from the Internet is still the wild Wild West. Why is it that the planets most successful marketing machines , Sony for example, are seemingly terrified of the Internet, and until very recently did not even sell there own products online, now that they do what is it they offer, an off the shelf shopping cart.
So I would suggest not taking Amp?s epiphany at its word but instead keep an eye on the bottom line because it is your pocket book that will ultimately give you your very own set of Internet marketing axioms.
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