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The "reality" wrapper may be a fad (and I agree with that.... everything is a fad to some degree)... but that IS your market. You sell what's hot, WHILE it's hot. If you're not doing that, you're not in the game. You can look at long term all you want, but if you're not selling TODAY.... you're not selling today.
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Point taken...... but there are exceptions, and I don't think I have to go into detail. The wrapper/ presentation, baby you hit the nail on the fucking head. Quality, value, something unique, convince the surfer that he needs your product, and deliver. Accomplish this and it'll be hard not to make bank.
