I don't really see how all the makeup is supposed to be an improvement. Some of those girls look nice, some of them don't look so nice, but they all look fairly ridiculous in their "after" photos, like a bunch of painted dolls. I guess some guys just like to jerk off to CoverGirl and Revlon, or maybe the girls want to look like clowns so their friends and family don't recognize them?
As an example, this girl is beautiful in her Before photo, the "After" doesn't need to exist.