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Go with the masses. In order to make decent money you will want a referral program. Web masters can join your program that are already signed to the same merchant with a click of a button and just download your link codes. Many of the smaller merchants require web masters to sign up with them in order to sign up with your site it all seems extra hassle. It maybe a small hurdle but the sites that offer the ability to add programs in a click end up with more referrers. Some merchants work better and can make you more money then others as everything effects the sale. Even without a referral program simplicity to sign up is best.
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